Designer Minna Jyvala

Visual concepts and brand expression
User-focused interactive experiences
Product design, wireframing and prototyping
Digital assets production and print
Define. Design. Deliver.

Reach out via email

Senior Marketing Designer

Microsoft Rewards Marketing Team,
2020-2025

Created attractive visuals and optimized interactive experiences for monthly emails, promotional websites, product UI flyouts and co-branded marketing campaigns with partners like Xbox, Surface, Spotify and HBO.

Collaborated with cross-functional teams while adhering to Microsoft's brand guidelines and ensuring accessibility across all customer-facing marketing channels and assets.

Promoted Rewards e-marketing loyalty program with consistent visual storytelling
Explored new ideas and visual concepts, each supported by clear design reasoning
Improved user experience by sharing user flows, mockups and prototypes with engineering teams
Introduced Figma workflows to improve production efficiency and stakeholder collaboration

Product Designer

Globy's/Hitch/Lockstep | Accounting web app
Collaborated with early product development team, I created user flows, wireframes, prototypes and designed MVP version for an email-based accounting web application. I also created visual identity, GTM website and social media graphics.

UX Designer

Amazon AWS | Alexa Management Console
Design of an enterprise-scale, Alexa-enabled device installation and management console. I collaborated in user research, information architecture, created wireframes, and rapid prototyping in Azure—gaining hands-on product design experience in a high-impact environment.

Product Designer

Tipbit Inc | iOS mobile app
Created visual identity, marketing collateral and designed UX/UI for a productivity mobile app that integrated email, calendar, social media, and advanced search features with a talented startup team. Owned the entire design process from product ideas to initial wireframes and shipping the final product in the App Store.

Other favorite projects along the years

I'm always up for new design challenges and curious to learn more.

Justia.fi

Visual id and website design for an independent finnish insurance broker company. 2020+

FareStart.org

Branding refresh with menus, flyers, catering leaflets and digital menu boards. 2017+

Blue Water Taco Grill

Website design and menu updates since 2007+

Overheard iOS app

Visual concept and UI design for sound capturing mobile app @ Aro, Inc. 2014

Expedia, Inc website

Redesign with dynamic news and stock price feeds. Live 2013-2018.

Care Innovations

Design for Care Innovations brand campaign @GLG 2013

Picardo app concept

UI concept aimed to learn user behavior and present relevant nearby information accordingly @ Aro, Inc. 2013

Bubbleator Win App

Visual product concepts and wireframes for Windows 8 “Live Wallpaper” application @ Aro, Inc. 2012

Blooms Win8 App

I won 2nd prize in a product design contest with my garden simulator app, organized by Ratio Interactive. 2012

Shilshole Consulting

Visual identity and isometric infographic illustrations for Shilshole Consulting. 2011

Travels to the Edge with Art Wolfe

Website design for 13-episode TV series @ Lux. 2012

Disney Store Merc

In‐store merchandise and graphic design for toys, cards, clothing and packaging. London UK. 2004

Clever Media WPP

Interactive presentations and flash animations for Disney, BAE Systems and Getronics.

Clever Media

Interactive presentations and flash animations for Disney, BAE Systems and Getronics.

Moyses Stevens Flowers

Website for flower delivery and photoshoots for product images

M2 / MTV Europe

Interactive web-based TV app which lets viewers control the music video
programming. 1999

Got a project in mind?

My expertise

Brainstorming and planning
Visual concepts and identity
Product strategy, UX and UI
Wireframing and prototyping
Testing and iterations
Digital assets and print

My tools

Figma,
Adobe Creative Suite
Ai tools: Claude.ai, ChatGPT
HTML5, CSS3, Wordpress CMS
Analytics

About me

Friendly can-do attitude
Experienced problem solver
Enthusiastic team player
Adaptable and flexible

Say hello! with an email